How Recognize Live Events Works
Recognize now offers Live Events as a new rewards option that allows employees to redeem points for tickets to concerts, sports, theatre, comedy shows, and more. Recognize offers tickets via a partnership with TFL (TicketsForLess). This guide explains how Live Events work, how admins can set up the catalog, and what users can expect when purchasing tickets.
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Upfront Pricing
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Special Savings
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Ticket Support
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Jump to a Section:
How to Create a Live Events Catalog
User Experience: Redeeming Live Events Rewards
Understanding Ticket Delivery Types
About Live Events
Live Events are available through a dedicated Recognize Tickets site. When a user selects this catalog from their Recognize Rewards page, they are redirected to the ticket site where they can:
Browse events happening near them immediately
Search for events anywhere in the world
Use Recognize points to pay for all or part of their ticket purchase
Pay any remaining balance with a personal payment method
Live Events rewards are funded exactly like your existing Recognize eGift Cards: by pre-depositing funds into a funding account. You may use your current funding account or create a new one specifically for Live Events.
To find out how to deposit funds for Live Events , see our article:
Rewards: Deposit Money for Gift Cards & Live Events
How to Create a Live Events Catalog
Follow the steps below to set up your Live Events Catalog within the Recognize Admin Portal.
Select Menu in the upper right-hand corner
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Choose Company Admin
In the left menu, select Rewards
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Click Create Catalog in the upper right
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On the Live Events tile, select Create
Enter a Catalog name (Example: Live Event Tickets)
Select USD as the currency
Set your points-to-currency ratio (the system will show the value of 1 point as you adjust the ratio)
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(Optional) Under Roles for Access, specify which user roles can access this catalog
Leave blank to make the catalog available to all users
Choose which funding account will fund the catalog, either company-wide or a separate account
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Review the Countries section
Countries are pre-populated based on the chosen currency
Edit the list to ensure employees only see rewards available in their region
Choose whether to enable the catalog now or return later to enable it
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Click Save
Return to your Live Events Catalog at any time through the Rewards tab to update settings
User Experience: Redeeming Live Events Rewards
Users access Live Events just like any other rewards catalog.
Log in to Recognize and click Rewards in the top toolbar
Select the Live Events Catalog from the dropdown
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Choose a category (Sports, Concerts, Theatre, Comedy) and the user will be redirected to tickets.recognizeapp.com (powered by TFL)
Available Recognize points appear in the top-right corner
Users can browse locally or search for events anywhere including internationally
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Events near their location will be automatically displayed
Users select their tickets or seats and add them to the cart
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Open the cart via the icon in the top-right corner
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Click Checkout
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Choose where the tickets should be delivered (email address)
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Select how many Recognize points to apply to the purchase
Pay any remaining balance via the desired payment method
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Review and submit the order
Ticket Delivery:
Tickets will arrive on or before the event date. The confirmation email will include the estimated delivery date and instructions, and how to contact customer support.
Understanding Ticket Delivery Types
Ticket delivery methods vary by event, venue, and the third party technology used for mobile ticketing. Below is an overview of the most common delivery types users may encounter when redeeming Live Events rewards.
Mobile Tickets
Most live event tickets today are delivered digitally and scanned from a mobile device. Mobile tickets may be delivered in several different ways:
Direct Transfer
Tickets are transferred to the customer through a third party ticketing platform used by the venue.
TFL notifies the user once the transfer is complete
User receives an email from a third party with instructions
User will likely need to create an account on that platform
TFL shares limited customer information (name, email, phone) for delivery only
Transfer Link
TFL emails the user a link that allows them to claim their mobile tickets.
No customer data is shared
User will still likely need to create an account with the third party platform
All information the user enters is provided directly by them
Transfer-less Link
A newer delivery method where the user receives a link and can view the mobile ticket immediately.
No account creation required
No customer data shared
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User accesses the ticket directly on their device
E-Tickets (Print at Home)
These tickets are delivered as a PDF attachment with a scannable barcode.
User receives a delivery email with the PDF after purchase
No account creation required
No customer data shared for delivery
Users should print the actual PDF for entry (not the receipt email)
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Some venues may accept the PDF on a mobile device, but printed copies are strongly recommended
Hard Stock Tickets
Physical paper tickets, badges, or wristbands are used for fewer than 5 percent of events.
Delivered via FedEx
TFL shares only the customer name and address for delivery
The customer must be available to receive the package
Why Delivery Methods Vary
Ticketing involves two types of companies:
Marketplaces: where customers buy tickets (examples: TFL private label sites, StubHub, SeatGeek)
Venue Ticketing Companies: who generate barcodes and control delivery (examples: Ticketmaster, AXS, MLB Ballpark, Tickets.com, Paciolan)
Because venues and performers choose different ticketing partners, delivery methods can vary event by event. Users may need to create an account on a venue’s ticketing platform to access mobile tickets.
Delivery Timing and Delays
Some venues delay releasing mobile tickets until shortly before the event.
Delivery may occur 72, 48, or even 24 hours before the event.
TFL communicates any known delivery delays during checkout and in the order receipt email.
Frequently Asked Questions
Will customers know their exact delivery method before buying?
They will know whether tickets are Mobile, E-ticket, or Hard Stock, but not the exact mobile type.
Why is the exact Mobile method unknown?
Venues and performers frequently change their delivery requirements, and TFL adjusts communication accordingly.
Do delivery options differ for TFL partner venues?
No. Even partner venues use their own third party ticketing systems, which can change between events.
Why do some mobile tickets have delivery delays?
Many venue ticketing companies intentionally release mobile tickets close to the event date. TFL delivers as soon as they are made available.
Important Notes
No refunds except for cancelled events
Users may receive multiple emails from external ticketing systems
TFL handles all customer support
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Some events require downloading a venue-specific mobile app such as MLB Ballpark
Users may need to ensure correct email alignment (work versus personal)
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Optional FanShield event insurance is available at checkout
No user data is sent to FanShield unless the user opts in
Ticket delivery may involve multiple third-party ticketing providers
Delivery method varies by venue and ticket type
International Tickets
TFL supports events across the world. For now, all purchases are made in USD, regardless of event location.
Additional notes:
International events display prices as US$XX/ea
Checkout displays prices in USD
Terms and conditions clarify USD pricing
Users purchasing with non-US cards such as CAD will have currency conversion handled by their bank
Support and Cancellations
TFL Ticket Support
If users need assistance with their ticket order, contact TFL:
Email: support@tflpartners.com
Phone: 800-578-3994
Cancellation Policy
Tickets are non-refundable except when the event is cancelled or cannot proceed
For cancelled events, TFL will notify Recognize Support with the order details
Recognize Support will issue the refund to the user
Promotional Materials
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